Arcadia’s Arachnids is a family-friendly sanctuary that encourages curiosity and comfort around spiders. The logo is built from a web-inspired “A,” refined through sketching and lockup exploration. Its color palette is inspired by the vibrant tones of the peacock spider, adding an unexpected sense
of warmth.

The motion concept introduces the brand through a narrative logo reveal, where the name descends like a spider on silk. As it lands, a web organically expands outward, reinforcing the identity while creating a sense of curiosity and movement.

Dimensions: Digital

Materials: Digital

Tools: Adobe Illustrator, Adobe AfterEffects